NEW TO LONDON. VALUABLE TALENT FOR BUSINESS AND PERSONAL GROWTH. NO RISK ENGAGEMENT. GROWING NETWORKS. BEYOND TICKING BOXES.
‘LIFT’ is competitive momentum. It endures and gathers strength with time. The same way ‘lift’ works for a bird or an aircraft.
The Ideaz2b consultancy was conceived as short term project to fill a gap that was planned between my formal employment in a plc (see LinkedIn profile here ) and an impending family change of location – from Cape Town, RSA to London, UK.
Success in my career had demanded discovery of the possible to drive the brands for which I had responsibility. These brands generated over $500m in revenues and received over 35 million customers annually. Do you know the meaning of ‘the law of diminished astonishment’? It suggests that in businesses with high rates of return custom, reinvention and renewal play a significant role in meeting customer expectations. And indeed, a virtual circle is created where renewal itself becomes part of the brand.
Ideaz2b strives to unearth possibility for brands, their underlying businesses and therefore consumers.
Discovery happens best at points of inflection and tension. A burning need arises, or better is anticipated. The latter allowing more digging for the key differentiator that once shaped, amplified and delivered brings about results.
Collaborating with like-minded idea explorers, Ideaz2b has unearthed opportunities in:
- training programmes for women, discovering their inner beauty and best selves – their confidence. See The Inside Out Beauty Programme
- building on the trend toward personalisation, developed and sold a web based personalised URL platform
- conceived and developed the beginnings of a graphics based ‘green language’ communicating the need for a conciousness for the environment amongst school attendees. See We can all help heal the environment
- Shopping Centres in South Africa, being concerned with the growth in on-line shopping, commissioned a study on the use of digital technologies in retail and a CRM programme for visitors to their properties, the objective of which was to build visitor numbers.
- Mentorship and Coaching: